Helping Creative Women Build Brands with Heart & Strategy
Book a Session
Join the Waitlist
Explore Freebies
Work With Me
Build the Brand That’s Been On Your Heart, Without Hustling or Burning Out
The S.O.F.T. Method™ helps creative women turn their ideas into income with clarity, confidence, and soft strategy rooted in peace, not pressure.
I’m DeAndra, and I’m here to help you turn your passion into a brand you’re proud of.
Through The S.O.F.T. Method™, I guide purpose-driven women in turning their ideas into aligned brands, offers, and income streams, without hustle, confusion, or sacrificing their softness.
You don’t need to do more. You just need to come home to you.
Read my story
Not sure where to begin? Start soft. Start here.
Free SOFT CEO TOOLKIT
Strategy Consulting
Listen to the Podcast
Book a Clarity Session
Turn your creative gifts into aligned, soulful offers
Create a brand that matches your softness and ambition
Feel clear and confident about your next chapter
You’re in the right place if you’re ready to stop shrinking and start showing up.
Show up without second-guessing or burnout
Lead with clarity, not chaos
Join the Waitlist for
The Soft Start™ eBook
You don’t need a 5-year plan to begin, just clarity, confidence, and one soft step. This eBook will walk you through it.
💌 Be the first to know when it drops + receive an exclusive bonus for early birds!
A gentle roadmap for launching your creative business without the burnout.
"I absolutely loved and appreciated the help I received from DeAndra to grow my business!"
She helped me organize all of the admin tasks for my beauty business, from client contracts to payments by recommending a great CRM system and helping me navigate the platform to understand it and use it effectively.Because of her I’ve been able to show up even more professional in my beauty business, my clientele has grown exponentially, and I’m no longer overwhelmed with the backend operations of my business.
- Tiesha
Tiesha williams beauty
" She is a generous teacher, inspiring entrepreneur, creative genius and just a truly wonderful human."
So when we decided to start offering in-house balloons, I knew she would be the perfect person to consult and help us launch our balloon program. She came out to the venue and trained my staff not only on the fundamentals of balloon styling (and no, you cannot learn her trademark organic styling techniques from random YouTube tutorials… TRUST); but beyond that she is truly an artist and empowered my staff to be bold and bring their own unique style to their balloon designs. She is a generous teacher, inspiring entrepreneur, creative genius and just a truly wonderful human. We can’t recommend her enough!
- Krystal
violet cactus venue
"The consultation gave me more clarity and encouragement to make the changes necessary for my business's success."
DeAndra’s website audit and strategy got me excited about the new audiences I’ll reach. Her thought-provoking questions helped me understand what I wanted to achieve and gave me actionable steps for success.
- Olivia
evelyn events
"DeAndra is a true gem and I cannot thank her enough for all the time spent in helping me launch my creative business."
Starting a business can feel overwhelming when you are in it alone but having DeAndra by my side as I began my journey was instrumental in helping me overcome obstacles. She was a wonderful mentor, cheerleader and sounding board. Her coaching program and step by step approach not only gave me the tools to launch a profitable business, but more importantly it gave me the confidence I needed to turn my dream into a reality.
- Erica
The lovely garland
Let’s Get Aligned
Book a Private S.O.F.T. Method™ Clarity Session
Book a call
This isn’t just a call, it’s a focused space to get out of your head, into your truth, and leave with clarity on your next aligned step. Whether you're stuck, pivoting, or ready to refine your message, I’ve got you.