Self-made creative. Former balloon boss. Now your soft life business big sister.
I’m DeAndra! Clarity mentor, soft power woman, and founder of The S.O.F.T. Method™.
I help women go from overthinking to aligned action, building digital and physical brands, rituals, and revenue streams, without burning out or betraying themselves.
my story
Before I became the woman I am today… I was the girl trying to do it all
I built my first 6-figure business in events and balloon design—before luxury balloons were even a thing.
I was resourceful, bold, and successful on paper. But deep down? I was burnt out. Always chasing. Never quite feeling like I had me.
I knew I had more to say. More to give. But I didn’t know how to turn myself into the brand.
So I softened. I surrendered. And I built what I couldn’t find: a method to help women like me—multi-passionate, full of heart, creative as hell—get clear and rise with softness, structure, and soul.
Everything changed when I stopped proving and started receiving.
The S.O.F.T. Method™ was born out of that shift.
It’s a framework, a lifestyle, and a space for women who are done shrinking, who want to attract more (love, money, clarity) without losing themselves in the process.
I’m still walking that journey too. But I’ve built enough to turn it into a soft start for you.
And now it’s my mission to help you build the business that’s been living in your heart, too.
I believe in
Still mornings & slow momentum. Softness as a strategy. Aligned action over burnout. Journals with too many tabs. Trusting divine timing. Building what won’t leave you alone. Becoming the woman your younger self dreamed about.
2014
Became a Wedding Planner and Floral Designer while working full-time in corporate
2016
I got laid off from job and decided to never allow anyone to have that much power of me so I decided to become my own boss!
2017
I launch my bespoke balloon business party shop avenue and scaled it to six-figures in a year.
2018
I was flown out to NYC to design for Ipsy's Creators day, best weekend of my life!
2020
I launched my first blog on my 30th birthday during the pandemic after years of putting it off. One of the best things I ever did!
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My journey
2021
I decided I wanted to turn my blog into a online business to help creatives with resources to grow their businesses.
2022
Launched my Youtube Channel, first online course and coaching business.
2024
Launched My First Podcast! I finally achieved a goal i've been wanting for a long time.
...
Story is still being written.
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My journey
How I Got here!
From my early days as an entrepreneur to empowering creatives in business today, each moment represents the passion and dedication I bring to helping others succeed.
The QUIZ
01 // GO-to drink
Spicy margarita!
02 // Fav way to spend a weekend
A bottomless mimosa and brunch
03 // I ALWAYS START MY DAY WITH
Prayer and meditation
04 // One day I want to
Be on a Billboard in timesqaure
05 // I live by the mantra
I am creating happiness within myself
06 // Can’t leave the house without
My dog, Nyla!
