Designer at heart, lover of chai tea, recovering perfectionist and your new creative business BFF.
Slow mornings of gratitude and meditation. Freedom to live life on my terms while growing successful creative businesses I love while making an impact on others along the way.
my story
My business didn’t always look like this though — I struggled to grow my business due to limited resources and fear of failure.
In 2014, I began my entrepreneurial journey while working as an HR Manager by day and pursuing my dream to be my own boss by night. Faced with numerous limitations, I doubted if I'd ever overcome them. I empathize with the challenges of navigating obstacles and fearing failure while building a business.
Everything changed when I recognized the importance of crafting a clear vision and roadmap, illuminating the path forward.
In 2016, after being laid off and countless dead-end Google searches, I created a business plan and invested in the right resources. By 2017, my creative luxury balloon business, Party Shop Avenue, was ready to launch. Trying to navigate everything solo prolonged the process unnecessarily.
That's why I transitioned into a business mentor and educator for creatives like you. I want you to feel seen and guided toward growing a successful business the right way. While I have a background in design, I’m actually a nerd when it comes to business. With my expertise in balancing business strategy and creativity, I’ll be the cheerleader you never knew you needed, combining practical solutions with unwavering support. After one year in business, I scaled it to a six-figure enterprise, thanks to the foundational practices I had put in place.
AND NOW IT’S MY MISSION TO Empower and HELP YOU build a creative business you love.
are we a good match?
Things That Matter To Me The Most
COMMUNITY
AUTHENTICITY
COMMUNICATION
Success thrives on collaboration. I value creating supportive spaces where ideas and encouragement flow.
Your unique story and voice are your strengths. Let’s build a business that reflects the real you.
Clear, honest communication is key. I’m here to listen, support, and keep us aligned toward your goals.
2014
Became a Wedding Planner and Floral Designer while working full-time in corporate
2016
I got laid off from job and decided to never allow anyone to have that much power of me so I decided to become my own boss!
2017
I launch my bespoke balloon business party shop avenue and scaled it to six-figures in a year.
2018
I was flown out to NYC to design for Ipsy's Creators day, best weekend of my life!
2020
I launched my first blog on my 30th birthday during the pandemic after years of putting it off. One of the best things I ever did!
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My journey
2021
I decided I wanted to turn my blog into a online business to help creatives with resources to grow their businesses.
2022
Launched my Youtube Channel, first online course and coaching business.
2024
Launched Creative On The Grind Podcast! I finally achieved a goal i've been wanting for a long time.
...
Story is still being written.
Go back
My journey
How I Got here!
From my early days as an entrepreneur to empowering creatives in business today, each moment represents the passion and dedication I bring to helping others succeed.
"Because of her, I’ve been able to show up even more professional in my beauty business, and my clientele has grown exponentially."
DeAndra helped me organize all the admin tasks for my beauty business, from client contracts to payments, by recommending a great CRM system and showing me how to use it effectively. I’m no longer overwhelmed with backend operations and can focus on growing my business.
Tiesha
Tiesha williams beauty
"Her coaching program and step-by-step approach gave me the tools to launch a profitable business and the confidence to turn my dream into a reality."
Starting a business can feel overwhelming, but having DeAndra by my side was instrumental. She was a mentor, cheerleader, and sounding board who helped me overcome obstacles and launch my business with confidence.
Erica
The Lovely garland
"The consultation gave me more clarity and encouragement to make the changes necessary for my business's success."
DeAndra’s website audit and strategy got me excited about the new audiences I’ll reach. Her thought-provoking questions helped me understand what I wanted to achieve and gave me actionable steps for success.
Olivia
evelyn events
"She is a generous teacher, inspiring entrepreneur, creative genius, and just a truly wonderful human."
When we decided to offer in-house balloons, DeAndra was the perfect consultant. She trained my staff on the fundamentals of balloon styling, empowering them to bring their own unique style to their designs. Her expertise and guidance were invaluable.
Krystal
violet cactus
The QUIZ
01 // GO-to drink
Spicy margarita!
02 // Fav way to spend a weekend
A bottomless mimosa and brunch
03 // I ALWAYS START MY DAY WITH
Prayer and meditation
04 // One day I want to
Be on a Billboard in timesqaure
05 // I live by the mantra
I am creating happiness within myself
06 // Can’t leave the house without
My dog, Nyla!
