About

Hi, I’m DeAndra! A creative entrepreneur, digital product strategist, and former event designer turned systems girl.

Enneagram 3, heart-led Aries, and forever romanticizing the process. I started my first business with $500 and a dream, turned balloons into booked-out months and six-figure years, and learned how clarity and systems can change everything.

ONCE UPON A TIME

I was an HR manager at a luxury interior design firm in LA. It was a good job. Beautiful office. On paper, everything worked. But quietly, I kept thinking the same thing: there has to be more.

So I started styling balloons on the side. No business plan. Just vision, grit, and my apartment floor as a studio. Nights turned into weekends, weekends turned into booked-out events, and what started as a creative outlet became a six-figure business.

But it wasn’t really about balloons.
It was about learning how to build something real from scratch, even while you’re still figuring it out.

That’s the part I care about most.

And now, that’s what I help other creatives do.

I'm just a girl, in the world!

Then I found my purpose: helping women build with clarity, confidence, and creative strategy.

After growing a business from my apartment floor to working with celebrities and national brands like Fabletics, Fashion Nova, Verizon, Netflix, and Poshmark to name a few. I realized what I loved most wasn’t just the visuals. It was the building.
I became obsessed with the backend: crafting offers, setting up systems, mapping out client flows, and making sure every part behind the scenes felt just as elevated as what you saw on the surface.

It wasn’t just about pretty balloons or viral installs. It was about clarity, positioning, and building something that could work without burning me out. I taught myself how to automate, how to sell without the stress, and how to build a brand people trusted before we even spoke.

Now? I help other women,  creatives, event pros, and big-dreaming entrepreneurs to do the same. We turn scattered ideas into soft, scalable businesses that feel like home. Offers rooted in clarity. Systems that support your lifestyle. Brands that grow with you,  not against you.

Top: Nyla my child. Left, me in the wild Right: Rose All Day Baby!!!

MY REALLY OFFICIAL BIO, the TL:DR VERSION

DeAndra is the founder of The Olive League. After leaving her HR job at a luxury interior design firm, she built a six-figure creative business from the ground up — working with brands like Fabletics, Fashion Nova, Netflix, Verizon, Ipsy, and more.

Now, she supports creatives and service-based entrepreneurs in building clear, sustainable businesses rooted in intention, structure, and ease.

2014

Became a Wedding Planner and Floral Designer while working full-time in corporate

2016

I got laid off from job and decided to never allow anyone to have that much power of me so I decided to become my own boss!

2017

I launch my bespoke balloon business party shop avenue and scaled it to six-figures in a year.

this is when it all started to change

2018

I was flown out to NYC to design for Ipsy's Creators day, best weekend of my life! 

2020

I launched my first blog on my 30th birthday during the pandemic after years of putting it off. One of the best things I ever did! 

See more

My journey

2021

I decided I wanted to turn my blog into a online business to help creatives with resources to grow their businesses.

2022

Launched my Youtube Channel, first online course and coaching business. 

2024

Launched My First Podcast! I finally achieved a goal i've been wanting for a long time. 

what a year!

2025

Go back

My journey

Launched my Brand and Website Design Agency - The Olive League 

How I Got here!

From my early days as an entrepreneur to empowering creatives in business today, each moment represents the passion and dedication I bring to helping others succeed.

Your at-a-glance guide to where I stand on all the truly important things.

THE QUIZ

Favorite indulgence

Strawberry Shortcake

celeb i'd love to meet

Oprah, Michael B Jordan, Meghan Markle

Guilty pleasure

Real Housewives of ATL, Jersey Shoer FV

alternate universe job:

Interior Designer! I love HGTV

favorite place i've been:

Puerto Rico and Hawaii

drink of choice

Chai Latte or Rose'

can't live without

My Night Time Routine

usually craving

Green smoothies... and nachos. 

beach vs mountains

Beach, beach, baby

favorite show to binge

A Different World and Insecure

Choose your path

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Learn with me

START HERE

Podcast episodes, YouTube videos, and honest conversations about building creatively.

Get the tools

Simple tools to bring clarity, structure, and momentum to your ideas.

Start with resources

Thoughtfully made resources for creatives who want to build with intention.

→ Explore content

→ Shop tools

→ Browse resources

The deandra jalisa podcast

where to listen

Honest Chats for Creative Women Building Bold Lives

Tune into The DeAndra Jalisa Podcast for weekly episodes on mindset, money, business, and becoming your soft CEO self. Expect real stories, soulful strategy, and the clarity you didn’t know you needed.

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