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About

Hi there! I’m DeAndra, a creative entrepreneur, digital product strategist, and OG balloon designer turned systems girl.

Enneagram 3, heart-led Aries, and forever romanticizing the process. I built my first business with $500 and a dream, and turned balloons into booked-out months, six-figure years, and a personal rebrand that changed everything.

ONCE UPON A TIME

I was an HR manager at a luxury interior design firm in LA. Great job. Beautiful office.But deep down, I kept thinking: there has to be more.

I started styling balloons on the side — no fancy business plan, just vision, grit, and my apartment floor as my studio. Nights turned into strategy sessions. Weekends turned into booked-out events. And what started as a creative outlet became a six-figure business with national clients and a growing team.

But it wasn’t just about the balloons.
It was about what I learned: how to build something real from scratch — even when you’re figuring it out as you go.

And now? That’s what I help other creatives and event pros do.
I show you how to package your skills into intentional offers, build soft systems that work for your life, and grow something that feels as good as it looks.

Because that voice in your head? The one whispering there has to be more?
It’s not wrong — and you don’t have to figure it out alone.

I'm just a girl, in the world!

Then I found my purpose: helping women show up with clarity, confidence, and creative strategy.

After growing a business from my apartment floor to working with celebrities and national brands like Fabletics, Fashion Nova, Verizon, Netflix, and Poshmark to name a few — I realized what I loved most wasn’t just the visuals. It was the building.
I became obsessed with the backend: crafting offers, setting up systems, mapping out client flows, and making sure every part behind the scenes felt just as elevated as what you saw on the surface.

It wasn’t just about pretty balloons or viral installs. It was about clarity, positioning, and building something that could work without burning me out. I taught myself how to automate, how to sell without the stress, and how to build a brand people trusted before we even spoke.

Now? I help other women — creatives, event pros, and big-dreaming entrepreneurs — do the same. We turn scattered ideas into soft, scalable businesses that feel like home. Offers rooted in clarity. Systems that support your lifestyle. Brands that grow with you — not against you.

Enneagram 3, type A as they come… but I live for an ice cream cone and swear I loved blush pink before everyone else.

Top: Nyla my child. Left, me in the wild Right: Rose All Day Baby!!!

MY REALLY OFFICIAL BIO, the TL:DR VERSION

DeAndra is the founder of The Olive League.
After leaving her HR job at a luxury interior design firm, she built a six-figure creative brand from her apartment floor — landing partnerships with Fabletics, Fashion Nova, Netflix, Verizon, Ipsy, and more.

Now, she helps creatives, event professionals, and service-based entrepreneurs turn their skills into soft, scalable businesses that feel as good as they looK.

2014

Became a Wedding Planner and Floral Designer while working full-time in corporate

2016

I got laid off from job and decided to never allow anyone to have that much power of me so I decided to become my own boss!

2017

I launch my bespoke balloon business party shop avenue and scaled it to six-figures in a year.

this is when it all started to change

2018

I was flown out to NYC to design for Ipsy's Creators day, best weekend of my life! 

2020

I launched my first blog on my 30th birthday during the pandemic after years of putting it off. One of the best things I ever did! 

See more

My journey

2021

I decided I wanted to turn my blog into a online business to help creatives with resources to grow their businesses.

2022

Launched my Youtube Channel, first online course and coaching business. 

2024

Launched My First Podcast! I finally achieved a goal i've been wanting for a long time. 

what a year!

2025

Story is still being written.

Go back

My journey

How I Got here!

From my early days as an entrepreneur to empowering creatives in business today, each moment represents the passion and dedication I bring to helping others succeed.

Your at-a-glance guide to where I stand on all the truly important things.

THE QUIZ

Favorite indulgence

Strawberry Shortcake

celeb i'd love to meet

Oprah, Michael B Jordan, Meghan Markle

Guilty pleasure

Real Housewives of ATL, Jersey Shoer FV

alternate universe job:

Interior Designer! I love HGTV

favorite place i've been:

Puerto Rico and Hawaii

drink of choice

Chai Latte or Rose'

can't live without

My Night Time Routine

usually craving

Green smoothies... and nachos. 

beach vs mountains

Beach, beach, baby

favorite show to binge

A Different World and Insecure

The deandra jalisa podcast

where to listen

Honest Chats for Creative Women Building Bold Lives

Tune into The DeAndra Jalisa Podcast for weekly episodes on mindset, money, business, and becoming your soft CEO self. Expect real stories, soulful strategy, and the clarity you didn’t know you needed.

Instagram

Valley Girl serving you creative biz tips, pretty systems, & soft CEO vibes.

@deandrajalisa