I'm DeAndra — a business coach and creative who believes you've gotta build your dreams one step at a time.

I'm just a girl from the Valley in Los Angeles, California. I always knew I had a big purpose for my life... but I didn't know how to find it.

After getting laid off in 2016 from my 9-5, I was feeling desperate and unsure of what to do next. I decided to take a leap of faith and start my own business in 2017 - Party Shop Avenue.

Taking that step changed the trajectory of my life for the better, as within a year I had created a successful, six-figure business and had the opportunity to collaborate with dream brands and celebrities.

Familiar with the hurdles of business growth? Despite your efforts, progress can feel elusive. Amidst the information overload, uncertainty can cloud the path forward. Believe me, I've walked that road too.

Growing a business is certainly no easy task, though I don't need to tell you that.

Now I'm here to help you achieve your business goals.

A look back on the past decade

Became a Wedding Planner and Floral Designer while working full-time in corporate.


Left my 9-5 job and started Party Shop Avenue and become a Full-Time Entrepreneur.


Launched my Youtube Channel, first online course and coaching business. 


I launched my first blog on my 30th birthday during the pandemic after years of putting it off. One of the best things I ever did! 


Launching my podcast and staying open to what God has in store for me...


humble beginnings!

see, dreams do come true! crazy, huh?



Real Housewives

06. Guilty Pleasure

Spicy Passionfruit

05. Favorite Cocktail


04. Your Pet's Names

Youtube Binge

03. Beloved Hobby

Interior Design

02. Secret Passion


01. places Visited

Fun Facts

If it feels like a fit, I'm excited to assist in your business growth. Let's connect on a call and embark on this growth journey. together.

schedule a consult

lets do this thing