Soft life girly with a strategy brain. Chai tea lover, reformed hustler, and blush pink enthusiast since forever.
I help women reconnect with themselves, their desires, and the dreams they’ve been too burnt out to name.
ONCE UPON A TIME
I looked successful on the outside—booked, busy, and building something beautiful.
But underneath? I was burnt out, disconnected, and constantly proving my worth.
I wore the mask of “put-together” while quietly unraveling inside. I didn’t need another strategy—I needed to feel safe in my softness again.
That’s what The S.O.F.T. Method™ gave me: a way back to myself.
Now I help other women do the same—before the business, the brand, or the next big leap.
I realized my story wasn’t just mine. The pressure to be perfect. The burnout disguised as drive. The overgiving masked as strength.
I started to see the same patterns in the women around me—creative women, purpose-filled women, women with so much magic inside them… but no space to pause, receive, or feel.
That’s when everything shifted.
I stopped trying to “build a brand” the way I was told I should.
And instead, I started becoming the version of me who was healing. Soft. Honest. Still learning. Still growing.
And it resonated.
Because there are so many women like me—tired of hustling for their worth. Tired of pretending they’re fine. Ready to lead from peace, not performance.
I started helping women not just “show up” online—but come home to themselves.
I blended storytelling with strategy. Structure with softness. Feminine energy with clarity.
And little by little, I found my flow by helping others find theirs.
MY REALLY OFFICIAL BIO, the TL:DR VERSION
DeAndra is the founder of The S.O.F.T. Method™—a transformational framework guiding women back to themselves before the business begins.
She helps women reconnect with their voice, embody their feminine energy, and create soft, soul-led lives and brands.
As a creative mentor, writer, and soft life advocate, DeAndra believes in slow mornings, honest storytelling, and building success from a place of safety, alignment, and self-trust.
She’s mostly at home with a chai or ginger tea in hand, a fresh playlist on, and a new vision ready to bring to life.
NOW FOR THE IMPORTANT STUFF
I love making things beautiful—whether it's a party, a brand, or a moment.
I’m completely obsessed with birthday cake… and yes, I’ll eat it even when it’s not my birthday.
I once jumped out of a plane (on purpose!)—because I believe courage creates expansion.
I fully believe in the power of a fresh playlist, a handwritten journal, and showing up for yourself like you mean it.
Your at-a-glance guide to where I stand on all the truly important things.
Strawberry Shortcake
Meghan Markle or Isssa Rae
Real Housewives of Altanta
Interior Designer! I love decorating spaces.
Santorini. Give me all that white and blueee.
Rose' All Day!
Saltair Beauty Products
Portos Bakery... and nachos.
Beach, beach, baby
A Different World or Insecure