Hey, I'm DeAndra 

I live in Los Angeles, California — the San Fernando Valley, to be exact. I’m a true Valley girl at heart. I’m a design QUEEN, Tech Nerd, I love using my hands to create masterpieces. All though I can visually create any day, I'm also AMAZING with logistics and structure.

HYPE WOMAN
BUSINESS STRATEGIST 
ONLINE EDUCATOR 
PODCASTER
EVENT DESIGNER

After getting laid off in 2016 from my 9-5, I was feeling desperate and unsure of what to do next. I decided to take a leap of faith and start my own business in 2017 - Party Shop Avenue. Taking that step changed the trajectory of my life for the better, as within a year I had created a successful, six-figure business and had the opportunity to collaborate with dream brands and celebrities.

By discovering the secrets behind why my venture succeeded, it inspired me to help other creative entrepreneurs establish an action-driven strategy for creating their ideal businesses. It has been incredibly rewarding being part of their journey towards realizing their visions and goals.

Starting a business is certainly no easy task, though I don't need to tell you that - after all, with my experience in the field, I've seen it all. With so much information at everyone's fingertips these days, it may seem easier to just search online for tips and ideas instead of seeking help from someone like me.

But if you want those faster results that come from years of learning and trial-and-error rather than potentially dead-end searches, you've come to the right place. Here at my business, I can make sure that your investment of both time and money won't be going down the drain; I provide the solutions needed to ensure success in your entrepreneurial endeavors.

NOW I USE MY STORY TO HELP YOU CHANGE YOURS

A look back on the past decade

Became a Wedding Planner and Floral Designer while working full-time in corporate.

2014

Left my 9-5 job and started Party Shop Avenue and become a Full-Time Entrepreneur.

2017

Launched my Youtube Channel, first online course and coaching business. 

2022

I launched my first blog on my 30th birthday during the pandemic after years of putting it off. One of the best things I ever did! 


2020

Launching my podcast and staying open to what God has in store for me...

2023

humble beginnings!

see, dreams do come true! crazy, huh?

2020

2022

FEELING LIKE I'M YOUR PEOPLE? 
LET'S HANG OUT.

If you're seriously ready to take your business and life to the next level. I'm here for you with open arms. 

LEARN FROM ME

5 Actionable Steps to Overcome Fears & Start You Biz

CEO Startup Checklist

Making strides toward achieving success does not have to remain a scary prospect -- use this guide to help you kickstart your business today!

Don't know where to start with your business idea? Use this checklist to help you get clear and focused on your next steps.