About

Hi there! I’m DeAndra, a Creative Entrepreneur, Educator and LA blogger.

HGTV Self-Taught interior Designer, Balloon Artist, Homebody, and Rose' Connoisseur.
 I liked blush before it became a thing. 

A look back on the past decade

Became a Wedding Planner and Floral Designer while working full-time in corporate.

2014

Left my 9-5 job and started Party Shop Avenue and become a Full-Time Entrepreneur.

2017

Launched my first online balloon course and coaching business. 

2022

I launched my first blog on my 30th birthday during the pandemic after years of putting it off. One of the best things I ever did! 


2020

Still being written..

2023

humble beginnings!

see, dreams do come true! crazy, huh?

2020

2022

ONCE UPON A TIME

I was a personal assistant working in LA for a high-end interior designer. It felt like a dream. Until it... wasn't. 

Working in the corporate world has its perks; you have a steady paycheck, you can take time off and still get paid. But all of that wasn't enough for me. I knew I had a greater purpose than sitting behind a desk working for someone else for the rest of my life. I decided it was time to find my purpose and create the life of my dreams. I left my 9-5 and never looked back. I will admit it was one of the scariest decisions of my life. But one for the books! 

Live your best life! You only have one! 

Then I finally found my passion, and turned my passion into a profitable business. 

I’m DeAndra!  Creative entrepreneur, Artist, Blogger  and Educator. I live in Los Angeles, California — the San Fernando Valley, to be exact. I’m a true Valley girl at heart. I’m passionate about creativity and helping others build confidence within themselves to conquer the world. 

I started off in the event industry in 2014 as a wedding planner. I then moved into event and floral design, as I wanted to leave the logistics behind and use my creative talents instead . At the time I still had a full-time job and worked events on the weekends. I was experiencing burnout because I wasn't living the life I wanted to live. After working several events, I started to get an itch for something more challenging. I wanted to step outside the box, and that is when everything changed.

 So, in 2017, when I started my creative business Party Shop Avenue, I became a full-time entrepreneur making six figures. My business specializes in luxury balloon decor for all occasions. It only took me less than a year to get my business off the ground and become financially independent. Now it's time to fulfill my purpose and give back to others. That's why I created this platform for creatives who are lost and still trying to figure it out--because we all have passion and purpose within us, but sometimes we need a little help finding it.


Top: Nyla my child. Left, me in my element. Right: Me at the Sands Hotel in Palm Springs.

MY REALLY OFFICIAL BIO, the TL:DR VERSION

DeAndra is the founder and Creative Director of Party Shop Avenue. She’s a lifestyle blogger, artist, educator and the ultimate creative boss. She hopes to be known for teaching Event Pros and Creative Makers how to build profitable businesses with confidence. 

SUPER FUN
FACTS

NOW FOR THE IMPORTANT STUFF

01

I live for a great adventure. Seriously, I try to explore a new place every week

02

Once upon a time I was a hairstylist, wedding planner and florist. Killed every industry! #hadtofindmyniche

03

My favorite show is Married At First Sight and Shark Tank. 

04

I learned how to move to the beat of my own drum and never allow others to put fears in my dreams.

Your at-a-glance guide to where I stand on all the truly important things.

THE QUIZ

Favorite indulgence

Beignets, if you don't know now you know

celeb i'd love to meet

Burna Boy and Oprah

Guilty pleasure

Pizza! I love Pizza!

alternate universe job:

Interior Designer! I love making things pretty.

favorite place i've been:

New Orleans! Literally stole my heart. 

drink of choice

Rose' All Day! 

can't live without

My baby girl Nyla (dog)

usually craving

Sweets! Birthday Cake is my favorite

beach vs mountains

Beach, beach, baby

favorite show to binge

Shark Tank!  I want to be a shark one day.

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