Meet
DeAndra

Designer at heart, lover of chai tea, recovering perfectionist and your new creative business BFF.

Experiencing the freedom to lead and earn from doing what I love fulfills my life, achieved by taking a leap and believing in myself.

my story

My business didn’t always look like this though — I used to struggle too, lack of clarity, no clear path while feeling overwhelmed and unfulfilled. 

Deeply aware of a profound life purpose, I grappled with finding it. The 2016 layoff from my 9-5 left me adrift, feeling desperate and uncertain about my next steps. Taking a leap of faith, I established Party Shop Avenue, my creative business in 2017. Looking back, I realize the significance of having the right guiding support throughout that journey.

Everything changed for me when I when I finally realized I need to create a strategy and gain clarity on what I wanted my life to look like. 

Picture this: I craved waking up and diving into work that set my soul on fire. Pinning down my ideal client and crafting a killer business strategy, complete with adaptable systems, transformed my entire life.

Trust me, business isn't a maze when you've got a roadmap. It's only tough when you're lost without a clue which way to turn.

And now it’s my mission to help you scale the business of your dreams too.

I believe in

Starting before you're fully prepared and embrace the journey as it unfolds. You'll never discover if you don't take that leap. 

2014

Became a Wedding Planner and Floral Designer while working full-time in corporate

2016

I got laid off from job and decided to never allow anyone to have that much power of me so I decided to become my own boss!

2017

I launch my bespoke balloon business party shop avenue and scaled it to six-figures in a year.

this is when it all started to change

2018

I was flown out to NYC to design for Ipsy's Creators day, best weekend of my life! 

2020

I launched my first blog on my 30th birthday during the pandemic after years of putting it off. One of the best things I ever did! 

See more

2021

After COVID, I had to a vision of doing more and helping the community learn more about business education. 

2022

Launched my Youtube Channel, first online course and coaching business. 

2023

Launched Creative On The Grind Podcast! I finally achieved a goal i've been wanting for a long time. 

what a year!

2024

Trusting in God and allowing things to unfold as they may! 

Go back

My journey

A look back on the past decade that brought me to where I am today.

The QUIZ

01 // GO-to drink

Spicy margarita!

02 // Fav way to spend a weekend

A bottomless mimosa and brunch 

03 // I ALWAYS START MY DAY WITH

Prayer and meditation

04 // One day I want to

Be on a Billboard in timesqaure

05 // I live by the mantra

Do it scared

06 // Can’t leave the house without

My dog, Nyla!

Let’s chat!

Feeling my vibe? Book a call with me and let’s chat!

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