I'm DeAndra, Founder, Coach, and Your Soft Systems Girlie
This is where I share the real-time journey of building multiple brands with softness, strategy, and soul. From Party Shop Avenue to The Olive League and The Soft Method, I’ve built businesses from scratch, launched digital products, and coached creatives toward clarity — all while healing, evolving, and staying true to myself.
DEANDRA JALISA
Ready to Elevate the Way You Show Up Online?
I’ve built multiple brands from scratch by blending creativity, clarity, and soft structure. This is where I share the journey, and help you step into your own.
Party Shop Avenue
Where the balloon business begins.
What started with balloons became a brand. This corner is for event designers and creatives who want to grow their business with confidence and style.
Build with Balloons
The Soft Method
Personal growth meets business clarity.
A soft, emotionally supportive space for the creative woman ready to start — gently. Think: mindset, motivation, digital products, and aligned next steps.
Start Softly
The Olive League
Soft systems for creative entrepreneurs.
Helping service providers, designers, and agents get clear, look polished, and build backend systems that actually work, without the overwhelm.
Explore the Studio
“The consultation gave me more clarity and encouragement to make the changes necessary for my business's success.”
— Olivia, Evelyn Events
I’ve built multiple brands from the ground up — from balloons to backend systems — and now I help other creatives do the same. Think clarity, elevated visuals, digital offers, and systems that support your life, not stress it.
Free DOWNLOAD
5 Soft Steps to Begin the Dream You’ve Been Avoiding
A gentle guide to help you finally start the thing you keep dreaming about.
You don’t need another push... all you need softness, clarity, and a plan that actually feels like you.
Let’s map out your next step together. From soft funnels to beautiful backends, your business deserves structure with style.
P.S. You’ll book through my systems studio, The Olive League — same me, just with a little extra polish.
BOOK A CALL
