6 Spooktacular Halloween Marketing Ideas for Small Businesses

By DeAndra Jalisa

September 13, 2022

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It’s that time of year again! Ghosts, goblins, and all things spooky are taking over. That means it’s the perfect time for your small business to start thinking about Halloween marketing ideas. This year, try something different to attract attention to your business. I’ve put together a list of seven spooktacular ideas that are sure to get you in the Halloween spirit!

Halloween is the perfect time to get creative with your marketing. Small businesses can use this holiday to their advantage by coming up with unique and clever ways to promote their products or services. Here are seven Halloween marketing ideas that will help your small business stand out from the crowd:

Idea 1:

Host a Halloween contest: This is a great way to engage your customers and generate excitement around your brand. Offer a prize for the best costume, most creative pumpkin carving, or best homemade Halloween treats.

Idea 2:

Get involved in your community: There are always plenty of Halloween-themed events happening in communities across the country. See if there’s anything you can do to get involved, whether it’s setting up a booth at a local fair or participating in a parade.

Idea 3:

Create Halloween-themed products or services: If you sell products, see if you can come up with a special Halloween edition. Or, if you offer services, consider offering a discount for customers who book appointments during the month of October. Most consumers love the fall season and are willing to spend money on Halloween-themed and pumpkin spice-scented products.

Idea 4:

Decorate your storefront: This is a great way to show your customers that you’re getting into the Halloween spirit. Put up some spooky decorations in your window or hand out candy to trick-or-treaters. If you don’t have a storefront, decorate your office and film your process. This will create great Halloween content to get your customers ready for the holiday.

Idea 5:

Participate in social media contests: There are always plenty of Halloween hashtags and challenges popping up on social media. See if you can find one that’s relevant to your business and get involved. You could even run your own contest and offer prizes for the best posts.

Idea 6:

Send out Halloween-themed emails: This is a great way to reach your customers and remind them about your business. Create a special email template with Halloween images and graphics, and include a coupon or discount code for customers to use.

These are just a few of the many ways you can promote your small business this Halloween. Get creative and have fun with it! Your customers will appreciate the effort, and you may even attract some new business in the process. Happy haunting!

Xo DeAndra Jalisa

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Hey, I’m DeAndra

I'm your savvy business consultant and mentor, specializing in elevating creative entrepreneurs to new heights. With a hint of wit and a dash of charm, I bring you strategy and guidance for your journey to success.

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